WWF Will Use CD-ROMs as Marketing Vehicle

Share this content:
The World Wrestling Federation will distribute interactive CD-ROMs to subscribers to its WWF and Raw magazines beginning in November, the WWF said yesterday.


The CD-ROMs will be distributed in the monthly publications to the WWF's subscriber base of approximately 550,000. The 60-minute CD-ROMs will include previews for WWF pay-per-view events, interviews with WWF wrestlers and movie trailers.


Uncommon Media Group Inc. will develop and distribute the CD-ROMs.


The goal of distributing the CD-ROMs is threefold, said Mark Macchiarulo, vice president of marketing and consumer products at the WWF. He said the company hopes to generate ad revenue and merchandising sales from more than 300 items that will be featured on the CD-ROM and to further build the brand by promoting the television programs.


In addition, Macchiarulo said the CD-ROMs would be distributed at WWF retail stores.


Lawrence Gallo, chairman/CEO of Uncommon, New York, said the WWF brand also would be featured in other publications' CD-ROMs. For example, artists from the WWF's SmackDown label will be promoted in an undisclosed music publication's CD-ROM this month, he said.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here