WWF Will Use CD-ROMs as Marketing Vehicle

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The World Wrestling Federation will distribute interactive CD-ROMs to subscribers to its WWF and Raw magazines beginning in November, the WWF said yesterday.

The CD-ROMs will be distributed in the monthly publications to the WWF's subscriber base of approximately 550,000. The 60-minute CD-ROMs will include previews for WWF pay-per-view events, interviews with WWF wrestlers and movie trailers.

Uncommon Media Group Inc. will develop and distribute the CD-ROMs.

The goal of distributing the CD-ROMs is threefold, said Mark Macchiarulo, vice president of marketing and consumer products at the WWF. He said the company hopes to generate ad revenue and merchandising sales from more than 300 items that will be featured on the CD-ROM and to further build the brand by promoting the television programs.

In addition, Macchiarulo said the CD-ROMs would be distributed at WWF retail stores.

Lawrence Gallo, chairman/CEO of Uncommon, New York, said the WWF brand also would be featured in other publications' CD-ROMs. For example, artists from the WWF's SmackDown label will be promoted in an undisclosed music publication's CD-ROM this month, he said.


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