WWE gives Impulse management of PIP

World Wrestling Entertainment awarded Impulse Media management of its package insert program on April 12. The file is new to the market.

Buyers have purchased a variety of WWE products, including t-shirts, posters, DVDs, video games, action figures, CDs, masks, footwear, books and magazines. Average age of buyers is 35 and average income is $45,000. The average unit of sale is $59.99.

The 20,000-monthly-universe list is available beginning at $60/M.

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