*Worldata, PC Magazine Build Opt-In E-Mail List

Share this content:
Worldata/WebConnect, Boca Raton, FL, said it will serve as list manager for Ziff-Davis Inc.'s PC Magazine Opt-In E-Mail List and will assist in building it.


"We are not grandfathering in any names whatsoever," said Jay Schwedelson, corporate vice president at Worldata/WebConnect. "From name No. 1, we are working with Ziff-Davis to create an opt-in permission-based file."


Business and consumer subscribers wishing to opt in to the file will be able to do so within the next week or two at various Ziff-Davis Web pages that are in beta testing, Schwedelson said.


Although the opt-in process has not officially begun, the file is expected to be available in October, he said.


Initially, the list will be offered as a master file and will be relatively small, but by year's end, he expects considerable growth and the addition of selections for better targeting.


"Rather than just hurry to market with a large database, we'd rather grow the database properly," Schwedelson said. "We will not in any way, shape or form be using e-mail append to build this file."


Once the list is on the market, usage will be limited to help maintain the integrity of the file. The limitations will protect consumers from being bombarded with offers and reduce list fatigue, Schwedelson said.


With a circulation of more than 1 million active subscribers, the PC Magazine postal file will continue to be managed at Direct Media Inc., Greenwich, CT. The file is 67 percent male with an average annual income of $82,000 and an average age of 45.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here