Worldata Buys Back WebConnect
WebConnect spokeswoman Catherine Jarrat Koatz said CMP decided to sell back its interest in WebConnect to focus its efforts on building on the growth of its own Internet product line. Schwedelson started WebConnect in 1994. CMP, a major publisher of technology-oriented magazines, invested an undisclosed sum of money into WebConnect in August 1996, while simultaneously transferring management of its lists to Worldata. Schwedelson said Worldata still manages CMPís lists. WebConnect offers advertisers Web-site visitor tracking and measurement and immediate online reporting so they can analyze and modify their Internet marketing efforts.