Worldata Buys Back WebConnect From CMP

Share this content:
List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís 50 percent interest in online ad-placement service WebConnect for an undisclosed sum. Roy Schwedelson, CEO of Worldata, Boca Raton, FL, said he approached CMP Media, Manhasset, NY, to buy WebConnect back because he thought it was in the best long-term interests of Worldataís clients to be served by one company. ìI felt that in the joint venture state, [WebConnect] was in no-manís land,î said Schwedelson, adding that Worldata plans to aggressively market the ad placement and tracking service.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here