Worldata Buys Back WebConnect From CMP

Share this content:
List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís 50 percent interest in online ad-placement service WebConnect for an undisclosed sum. Roy Schwedelson, CEO of Worldata, Boca Raton, FL, said he approached CMP Media, Manhasset, NY, to buy WebConnect back because he thought it was in the best long-term interests of Worldataís clients to be served by one company. ìI felt that in the joint venture state, [WebConnect] was in no-manís land,î said Schwedelson, adding that Worldata plans to aggressively market the ad placement and tracking service.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above