World Marketing, Inc. Acquires AMS Response

Share this content:

World Marketing Inc., a provider of integrated direct marketing solutions for Fortune 1000 companies, bought AMS ResponseFinancial. Terms were not disclosed.

Dallas, TX-based World Marketing develops and delivers turnkey strategic and production services including, lettershop and fulfillment services, database, analytics and creative. WMI works with some of the nation's leading marketers including: American Airlines, Kraft, Bloomingdales, Omaha Steaks, E*Trade, Bristol-Myers Squibb and ABN AMRO.

AMS Response is a full service direct mail marketing company that specializes in customer acquisition programs and products . It is based in Armaount, CA.

AMS operations and staff will be merged into Dallas-based World Marketing's new facility in La Mirada, CA.

AMS president, Tom Duchene, will take serve as vice president, business development for World Marketing - Los Angeles. He reports to Mac Rodgers, president/CEO of World Marketing.

The merger will create one of the largest direct marketing companies in the Southern California market, the companies said.

The acquisition is the latest move by World Marketing to increase the scale of its capabilities to meet the needs of its customer base.

Earlier this year, World Marketing completed an acquisition of MBS, a leading database marketing company.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above