Women Find Web Useful for Family Issues, Study Says

Share this content:
An increasing number of women are relying on the Internet as a vital source of information that influences their family decisions, according to results of a study released yesterday.

Conducted by e-CRM provider Cyber Dialogue, New York, and commissioned by Disney.com, the study found that 94 percent of respondents view the Internet as a useful tool for answering questions about their families.

"The Internet is fast becoming the most powerful, cost-effective medium for reaching today's cyber family and particularly the moms who influence the overwhelming majority of all family purchases," said Ken Goldstein, managing director at Disney Online.

Key findings include:

• Eighty-eight percent of women increasingly rely on the Web for parental guidance and ideas, saying they are constantly looking for new things to do with their children.

• Eighty-six percent said they made an online purchase in the past six months, while 85 percent said they clicked on an online ad in that period.

• Eighty-four percent said they visit "trusted" family Web sites with their children.

• Ninety-two percent said the Internet is an important part of leisure and entertainment.

The study was conducted over the past three months with an online sample of 2,010 respondents.

Cyber Dialogue provides businesses with analytical eCRM applications. The company's Arc 360° platform integrates online and offline customer data.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above