Without Information, There Is No Information Age

Share this content:
Equifax chairman/CEO Thomas F. Chapman wrote an opinion piece in last week's Wall Street Journal defending the data industry because of the recent security breaches. He wrote in part, "Some organizations have gone so far as to call for the shut down of so-called data warehouses that, as an editorial in one major newspaper pointed out recently, serve 'no obvious advantage to consumers.' " Mr. Chapman didn't name the newspaper (it was the Atlanta Journal-Constitution) but the editorial didn't stop there and went on to question whether businesses should be allowed to collect that data in the first place.


If we are now in the Information Age, cutting off the flow of information would be like not having any factories during the Industrial Age. No, the answer is not to take away the information but to treat it with care and use it wisely. Interestingly enough, I had to provide my first name, e-mail address, age, income level and various interests to gain access to that editorial on the Journal-Constitution's Web site. Now, they're not going to store that information anywhere, are they?


As a consumer, however, I took issue with Mr. Chapman's comment about credit monitoring services. "Checking one's credit report, even several times a year, is akin to using your smoke detector only on weekends. It simply is not enough." He then urged consumers to take a more active role in monitoring their credit health. Fine, but Equifax's service is a lot more expensive than four batteries for my smoke detector each year. Has this become part of the price of living in the Information Age?


More Services Go Offshore


Call center offshoring was a topic of debate in last year's presidential election. Ask Joe Consumer and he'll say he doesn't like the notion, yet he buys his electronic gadgets as cheaply as possible. I received an e-mail solicitation last week from Express KCS, which has taken offshoring into the prepress area. With facilities in New Delhi, the company provides cut-outs, color correction of digital images, typesetting and other services. Its clients include Nike, GlaxoSmithKline, Pepsi-Cola and Benetton. Last week, Polestar Group, Europe's largest printing company, said it will use Express KCS for its reprographic work. I know printers have facilities in neighboring countries to keep costs down, but I hadn't heard that much about this concept. Pretty soon, what will be left in the good ol' USA?


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above