Wilson Relaunches Firm as Wilson Relationship Marketing Services

Share this content:

David Wilson announced July 18 the launch of Wilson Relationship Marketing Services.

Formerly WilsonRusch, Wilson RMS is a full-service direct marketing agency offering integrated services that bridge digital and traditional media. With a focus on direct mail strategy and creative, Wilson RMS helps companies create profitable customer interactions across a complex array of media choices. The company executes targeted and creative programs at every phase of the customer life cycle - from acquisition and activation to cross-sell and retention expertise.

Headquartered in New York with operations in San Francisco and Atlanta, Wilson RMS employs 40 professionals.

Wilson RMS employs "Informed Creativity" or creativity bolstered by analytical strategies steeped in deep audience understanding, continual program testing and measurement, data management technology and multichannel customer analysis.

Wilson also announced the appointment of Demirhan Yenigun as chief analytics officer. Yenigun, who has more than 20 years of marketing experience and a Ph.D in economics, will enhance the Wilson RMS "Informed Creativity" approach through database marketing projects, market analysis, media mix optimization and campaign design. Prior to Wilson RMS, Yenigun co-founded DomainGo Inc., an Internet data mining and analytical consulting company serving clients such as D&B and Network Solutions. He was also a senior vice president and partner at Macrosoft, an information management consulting firm specializing in services for telecommunications companies.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above