Why do I lose quality Web analyst prospects before making an offer?

Share this content:
Chad Debolt
Chad Debolt

You have to treat Web analytics positions with high priority and care. They are quickly becoming the hottest commodities in marketing departments. Just a few years ago it was a fight to get decision makers to acknowledge the legitimacy of having a Web analyst on the team. Now, they can't find enough of them.

Recruiters often compare trying to find Web analysts and search professionals in major metropolitan areas to the nurse recruiting dilemma. You have to move quickly or they will be gone. Taken by your competitor who made an offer on the spot. If a Web analyst is on Monster.com, chances are he or she is already well into the interviewing process and may even have offers on the table.

All too often, clients lose great candidates because their hiring process is too long. Web analytics is not like IT where you can take your time making an offer and then make an offer expecting negotiation. If you get a great Web analyst to interview, I would suggest quickly making them an offer, maybe even on the spot, and be sure it's a generous one. If you don't, someone else will.

Web analysts know they are in demand and are more than happy to field all offers, even when they're not actively looking. Make sure what you offer is consis­tent with the industry so that your analysts aren't poached by other companies.

Look at Web analysts as the backbone of our modern day, interactive indus­try. I know it's hard for some large corporations to understand Web analytics because it's so new, but I plead with them to treat those positions with care and priority because companies will succeed or fail based on their decisions concerning Web analytics.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here