*Whitehat.com, ACG Merge

Share this content:
NEW ORLEANS -- E-mail marketer Whitehat.com and American Computer Group, a data management firm for direct marketers, were expected today to announce plans to merge into a single company called Whitehat Inc. Internet entrepreneur and anti-spam advocate Rodney Joffe founded the two firms, both based in Tempe, AZ, and continues to serves as their chairman.


The announcement was expected at the Direct Marketing Association's fall conference here.


Whitehat Inc. seeks to provide one-to-one targeted marketing services for both the online marketing industry and the offline DM field. Its menu of services will include list audit and certification, list development and e-mail distribution, list management, customer relationship management, data mining, list rental and order fulfillment, and DM mailings.


"Combining these two organizations gives us the ability to provide everything necessary for a coordinated, multimedia marketing campaign," Joffe said in a prepared statement.


As a result of the deal, Joffe will assume the role of chairman at Whitehat Inc. ACG President/CEO Tom Castellanos and Whitehat.com CEO Ann Ewen will retain senior executive positions in the new firm. Whitehat Inc. is seeking investor funding and recruiting.


Joffe said the merger is subject to shareholder approval and is expected to close by Dec. 31.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here