*Whitehat.com, ACG Merge

Share this content:
NEW ORLEANS -- E-mail marketer Whitehat.com and American Computer Group, a data management firm for direct marketers, were expected today to announce plans to merge into a single company called Whitehat Inc. Internet entrepreneur and anti-spam advocate Rodney Joffe founded the two firms, both based in Tempe, AZ, and continues to serves as their chairman.


The announcement was expected at the Direct Marketing Association's fall conference here.


Whitehat Inc. seeks to provide one-to-one targeted marketing services for both the online marketing industry and the offline DM field. Its menu of services will include list audit and certification, list development and e-mail distribution, list management, customer relationship management, data mining, list rental and order fulfillment, and DM mailings.


"Combining these two organizations gives us the ability to provide everything necessary for a coordinated, multimedia marketing campaign," Joffe said in a prepared statement.


As a result of the deal, Joffe will assume the role of chairman at Whitehat Inc. ACG President/CEO Tom Castellanos and Whitehat.com CEO Ann Ewen will retain senior executive positions in the new firm. Whitehat Inc. is seeking investor funding and recruiting.


Joffe said the merger is subject to shareholder approval and is expected to close by Dec. 31.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above