WhiteCross, Brightbox Partner on CRM Solutions
The Web analytics service from WhiteCross, San Francisco, will be offered as part of Brightbox's customized marketing services. It will offer Internet companies customer-centric technology and programs to increase customer retention and acquisition.
WhiteCross' services are designed to help senior management understand customer needs online and offline. Executives are given a view of their customers' behavior in relation to their products and services.