White Paper: Shaping the Future: Predictive Analytics Deliver the Promise of CRM

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Customer relationship management promises to improve business effectiveness, profitability, market share, growth and attainment of other business goals. While many CRM projects have created more efficient processes for customer collaboration, the ultimate goal of lowering costs, increasing revenue and profitability is yet to be fully realized.

What if you, your managers and employees could easily understand key performance drivers to help guide business decisions? What if you could reliably predict which customer would buy what, when? What if you knew which customers would be most profitable, what offers to give to each prospect, how to optimize pricing and packaging, how to retain profitable customers and how to turn low-value customers into high-value customers? With the ability to act on this extracted knowledge from your corporate data in daily business practice, the promise of CRM can become reality.


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