White Paper: Mastering Quantitative Marketing: Creating and Leveraging Information

Share this content:
As the marketing enterprise becomes more complex, it becomes increasingly difficult to manage, especially those organizations that have relied exclusively on traditional "right" brain (qualitative) approaches. A qualitative approach is no longer adequate in today's ultra-competitive environment. However, when combined with a balancing and progressive "left" brain discipline (quantitative), dramatic improvements to marketing objectives can be achieved.


Marketing today is about information. Information about markets, information about prospects and customers, information about media, information about channels, information about behaviors, information about value (current and future) and, most importantly, information about return on marketing investment. It's imperative that marketers have a framework for making sense out of all the information and connecting it directly to business results.


http://www.dmnews.com/pdffiles/merklequantitative.pdf


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above