White Paper: Mastering Quantitative Marketing: Creating and Leveraging Information to Improve Market
Marketing today is about information: information about markets, about prospects and customers, about media, about channels, about behaviors, about value (current and future) and, most importantly, information about return on marketing investment. It's imperative that marketers have a framework for making sense of all the information and connecting it directly to business results.
Merkle is an information-based database marketing agency. For more information, go to www.Merklenet.com.