White Paper: Marketing Transformation: the New Dynamics of Customer Interaction

Share this content:
Marketing as we know it is undergoing fundamental change. A number of factors are driving this transformation, including changes in customer behavior, the proliferation of communication channels, ever-changing legal constraints and the rapid evolution of technology.


In response, world-class marketers are drastically changing their marketing mix - and in the process they are changing the marketing profession. While the transformation remains incomplete, these marketers have demonstrated that it is possible to develop more intelligent, engaging and enduring customer relationships while at the same time reducing marketing costs.


To differentiate their products and stay ahead of the competition, marketers must recognize the trends driving this new paradigm, and more importantly understand the implications of such trends.


http://www.dmnews.com/pdffiles/epiphany.pdf
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above