White Paper: Engaging a Database Marketing Agency: Leveraging the Left Brain in a Right Brain World

Share this content:
As accountability continues to take center stage within the marketing enterprise, it is more important than ever to quantitatively understand the behavior of customers and prospects and the impact of media. Marketers cannot afford to sit back and wait for the next "big idea" for a major advertising campaign.


According to a Forrester Research report written by Eric Schmitt, "Quantitative, analytical skills are eclipsing media and creative talent to become the most important elements in the discipline of marketing." Marketers need to understand and address the implications of this shift across their entire marketing organization.


However, most marketing organizations today are ill equipped to deal with these new challenges, not because of a lack of leadership or desire, but because of lack of understanding, competencies, processes and infrastructure. For organizations to solve this problem, they must re-engineer their marketing organization, outsource their database marketing functions to an organization solely focused on database marketing, or do a combination of both.


http://www.dmnews.com/pdffiles/merkle3.pdf


DM News will debut its latest weekly e-newsletter, DM News' Database Marketing & Data Services Weekly, Thursday, Oct. 6. To make sure you receive all the coverage of new database marketing services and solutions, case studies of successful applications, white papers from experts and suppliers and news of campaigns, contracts, people and companies in the database marketing, CRM and data services field, register below:


http://www.dmnews.com/cgi-bin/newslettersub.cgi


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here