White Paper: Database Development: In-House vs. Service Providers

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At one time or another, every company evaluates the alternatives of developing their customer database using in-house resources versus outsourcing it to a database marketing service provider.


The desire to focus internally versus externally is usually driven by twin objectives: to maintain control of proprietary data and to control costs. The idea of having all corporate customer data available and accessible at your fingertips in a multichannel, all-encompassing data warehouse is every marketer's dream -- delivering this at an economy of scale is the dream of every corporate comptroller.


Reality intrudes. All too often, when executed in the real world, these objectives are at counter purposes to each other.


http://www.dmnews.com/pdffiles/outsource.pdf

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Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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