White Paper: Creating a CRM Business Case

Share this content:
Companies are changing the way they do business. Many businesses in the 1970s focused on financial management, in the 1980s on process redesign and in the 1990s on enterprise resource planning.


Today's managers and strategists are turning to customer relationship management. Great companies always have been built around strong customer relationships. CRM lets today's companies maximize the value of their customer relationships through systematic use of technology and analysis of customer information.


CRM is an umbrella term referring to a range of marketing, sales, service, organization and technology initiatives. The common thread is the application of knowledge to customer interactions. Building a CRM program requires investment of time, money and resources, and often brings associated changes in processes and priorities.


http://www.dmnews.com/pdffiles/crmbusiness.pdf


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here