White Paper: Contact Optimization Marketing
It is increasingly challenging to get your brand's message through without overrunning your budget or oversaturating (and annoying) your best customers. Most importantly, it is evident that campaigns built by selecting discrete groups of customers from the top down, based on previous purchasing behavior, are no longer yielding the return on investment that top executives are seeking.
The solution to this is contact optimization. This strategy enables marketers to apportion marketing messages through all customer segments. It lets them amplify the impact of campaigns through the careful coordination of channels, all while maintaining a consistent brand voice and a balanced budget.