White Paper: A New Model for Relationship Banking

Share this content:
Retail bank branches were once the cornerstones of communities across the United States. The local branch took on characteristics of the corner store and stood before consumers as a shining beacon of authority. As the bull market of the 1990s accelerated, however, consumers increasingly sank their assets into mutual funds and money market accounts rather than into bank CDs and savings accounts.


Banks responded to this increased competition with a frenzied period of consolidation and super-mergers, which resulted in consolidated functions, lower operational costs and increased profits.


But even in this era of merger-mania, banks did not entirely forget about their customers. As early as 1980, banks sought to capitalize on the newest of technologies, the CIF (Central Information File) databases that allowed for an enterprise-wide view of customer relationships. Thus the concept of relationship banking was born.


http://www.dmnews.com/pdffiles/banktalk.pdf


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above