What the New Credit Rules Say

Share this content:
The Fair Credit Reporting Act requires that companies sending prescreened solicitations include a notice to consumers containing opt-out information. The Fair and Accurate Credit Transactions Act amends the FCRA provision requiring the statements and gives the Federal Trade Commission, in consultation with the banking agencies, the task of imposing rules for the notices to make them easy for consumers to understand.

The new notices take a layered approach, with short and long versions required in each mailing.

Short notices are required to state the consumer's right to opt out of receiving prescreened solicitations; provide a toll-free number for opt-out purposes and direct consumers to the long notice. Other mandatory elements include that the short notice be in a type size larger than the main text on the page and no smaller than 12 point. It must be on the front of the first page of the offer, be distinct from the rest of the text through use of a border and be in a type style such as bold, italic, underlined and/or contrasting color to differentiate it from the rest of the text.

The long notice must contain more detail, but also be written in clear, easy-to-understand language. It must state information required by the FCRA and have an all-capital-letter heading that says, "PRESCREEN & OPT-OUT NOTICE." Type size cannot be smaller than the other type on the page and must be at least 8 point. Like the short version, the long notice must be set apart from the rest of the text by type style and spacing.

All notices must be easy to understand, which the FTC defines as being in plain language using clear and concise sentences, paragraphs and sections. Notices must be in the same language as the solicitation, meaning that if the offer is in Spanish, the notices must be as well.

The opt outs go to the three main credit bureaus: Experian, Equifax and TransUnion. Consumers who opt out no longer will receive any prescreened offers.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above