Christopher Heine, Associate Editor
December 23, 1999
Wells Fargo Goes Live With Campaign
Internet marketing firm Annuncio Software Inc., Los Altos, CA, said Monday that its Annuncio Live system was selected to run a Web pilot program for Wells Fargo & Co., San Francisco.
The program, highlighted by Annuncio Live's real-time capabilities, features a series of e-marketing campaigns intended to personalize Wells Fargo's business customer relationships. The financial institution would like to improve its consumer database and its customer population and loyalty.
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