WebTrends Unveils WebTrends Marketing Lab

Share this content:
WebTrends Inc. launched WebTrends Marketing Lab, its new marketing performance management solution, the Web analytics company said this week.


WebTrends Analytics 8 is the foundation of WebTrends Marketing Lab. The solution includes a metrics framework for measuring online campaigns; goal-based performance dashboards to monitor and model performance; and the WebTrends Marketing Warehouse, an enterprise-class data warehouse that offers real-time data exploration and segmentation of customer and online business event data.


The company said WebTrends Marketing Warehouse lets users develop multidimensional queries and define, create and analyze an unlimited number of customer segments on the fly to identify targeted customers for opt-in relationship marketing.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here