Websplit.com Consolidates Consumer Preferences

Share this content:
Websplit.com, which offers free downloadable software that lets consumers view up to nine Web sites at one time, is in the midst of its soft launch. The new application's advantage to marketers is that it can monitor consumers' clicking habits.


It is a new medium in which companies can test their site's graphics, content and other features, said Ariel Haroush, CEO of Websplit.com, New York. "By combining consumers' activity and the information given to us during registration, we can track consumers' preferences."


This is accomplished through the site's Dynamic Database. For example, if the data on a Web site is refreshed and a large number of viewers looking at the page click on it, the database knows. This allows sites to test different offerings, said Haroush. "We can provide them something they didn't have before. They can see why a consumer prefers a specific Web site over another and what is the trigger for a user that made them click this site, not the other site."


Sites that offer the Websplit download will have the advantage of being the center site whenever a consumer uses the software.


The site has aggregated 2 million trackable consumer bookmarks in six weeks. The company will launch a number of viral marketing campaigns in the near future to generate new members. One message will include a game in which a consumer can win a large cash prize.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here