WebSideStory upgrades Publish

Share this content:

Digital marketing and analytics provider WebSideStory Inc. launched WebSideStory Publish 4.0, an on-demand Web content management tool enabling marketers to automatically drive Web site content placement based on visitor behavior in its HBX Analytics product.

San Diego-based WebSideStory said this integrated capability allows marketers to display the most popular and engaging content possible, thereby increasing visitor loyalty, customer satisfaction and lead generation. Marketers, for example, can show the most popular downloads on a site, as opposed to an alphabetical list, or make sure that top customer support questions, product details or sales tools are updated in real-time based on the "wisdom of the crowds," or measures of popularity, such as most requested pages.

With the launch, WebSideStory completes the integration between the different components of its on-demand digital marketing suite, including Web analytics, site search, Web content management and keyword bid management.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above