WebSideStory upgrades Publish

Share this content:

Digital marketing and analytics provider WebSideStory Inc. launched WebSideStory Publish 4.0, an on-demand Web content management tool enabling marketers to automatically drive Web site content placement based on visitor behavior in its HBX Analytics product.

San Diego-based WebSideStory said this integrated capability allows marketers to display the most popular and engaging content possible, thereby increasing visitor loyalty, customer satisfaction and lead generation. Marketers, for example, can show the most popular downloads on a site, as opposed to an alphabetical list, or make sure that top customer support questions, product details or sales tools are updated in real-time based on the "wisdom of the crowds," or measures of popularity, such as most requested pages.

With the launch, WebSideStory completes the integration between the different components of its on-demand digital marketing suite, including Web analytics, site search, Web content management and keyword bid management.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above