WebSideStory: Repeat Visitors Eight Times Likelier to Purchase

Share this content:

Repeat visitors are eight times more likely to click the order button than new visitors, according to new data released by analytics firm WebSideStory Inc.

The San Diego company claimed repeat visitors to business-to-consumer sites in the first three months of 2006 had a conversion rate of 12.61 percent versus 1.55 percent for new visitors.

The data was pulled from the WebSideStory Index, a statistical barometer of trends tracked from daily visitors to sites using the company's HBX Analytics offering.

WebSideStory claims customer loyalty is key in the computers and electronics category. Repeat visitors in this area were 16 times likelier to buy than new visitors, with conversion rates of 23.13 percent in computers and 1.49 percent in electronics.

However, visitor loyalty was less of a factor for shoppers at apparel sites. The conversion rate for repeat visitors in this category, at 7.56 percent, was only six times higher than new visitors' 1.37 percent.

WebSideStory explained the dichotomy by pointing out that consumers are more likely to buy apparel online without the elaborate thinking process required of a computer or television purchase.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above