WebSideStory is now Visual Sciences

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WebSideStory Inc., a provider of real-time analytics applications, has consolidated under a single brand, changing its name to Visual Sciences Inc.

In addition, the San Diego, CA-based company announced its common stock, which trades on the Nasdaq Global Market, will begin trading under the symbol "VSCN" effective with the opening of trading today.

"We remain committed to Web and Internet channel analytics and are expanding our application footprint. Our clients have made it clear they wish to use our real-time analytics capabilities to better understand all of the customer interaction data in their enterprises," said Jim MacIntyre, chief executive officer of Visual Sciences, in a statement. "Our clients ultimately need a comprehensive view of their customers, not only the slice that comes from the Web. Our choice of Visual Sciences as our one name going forward signifies our commitment to helping our clients profit from the explosion of customer data that they face, regardless of the channel that it comes from."

Visual Sciences and WebSideStory merged in February 2006, and both company brands had been in use since. The company's decision to use only the Visual Sciences' brand going forward is symbolic and illustrates the company's single-minded focus on delivering the best real-time analytics applications for enterprises who want to understand and gain insight from complex data to optimize their businesses. It marks the company's commitment to delivering fundamentally superior technology for its clients who must create meaning out of an explosion of data and an ocean of interrelated customer events.

The company was born from providing real-time analytics for the Web, but as vital as the Web is, it is only one of many channels of customer interaction. Also vital are the contact center, the evolving retail point-of-sale, and other channels of customer and company activity data that require real-time analytics.

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