WebSideStory, Atomz Ally

Share this content:
WebSideStory Inc., an online marketing analytics and optimization vendor, and Atomz, a Web site management applications provider, announced an alliance yesterday to provide businesses with a solution for Web site search, content management and Web analytics.


The companies will integrate their products and services and work on joint marketing projects.


WebSideStory, San Diego, is the creator of HitBox, an online marketing analytics and optimization service. HitBox will extend Atomz Search's reporting capabilities to include campaign ROI tracking, up-to-the-second merchandising reports, funnel analysis and visitor segmentation.


Atomz, San Francisco, also will integrate HitBox intelligence into its Atomz Publish content management system, allowing companies to get real-time insight into online visitor behavior. Customers can see which content visitors prefer, which navigational paths they take and which marketing campaigns they respond to.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above