WebMiles Offers Reward Program to Financial Institutions, Card Issuers

Share this content:
WebMiles Inc., a customer loyalty company providing free and discounted airline travel rewards, said it will offer its rewards program to financial institutions and credit card issuers.


Jeff Crapo, WebMiles' vice president of business development, said the company tested the program with a few banks to gauge demand.


"But the response was so overwhelming that we decided to make it available to all financial institutions that wanted it," he said.


WebMiles is close to bringing its first bank on board, Crapo said, but he would not name the bank.


The company said that for financial institutions and credit card issuers that provide their customers with other airline rewards programs, outstanding reward miles can be rolled into the WebMiles program.


WebMiles, Salt Lake City, said in June that it would launch a member acquisition effort in August at 200 shopping malls nationwide. Shoppers will be able to sign up with WebMiles using Internet-based kiosks from CenterlinQ, which already are in the malls. The kiosks, located in high-traffic areas such as food courts, advertise the program and provide account information. Shoppers also will be able to sign up at the malls' customer-service centers or at www.webmiles.com.


WebMiles also said it will market the program through opt-in e-mail newsletters to its 1 million members and to an unspecified number of subscribers to CenterlinQ's e-mail updates. The e-mails, which will go out in early August, will notify consumers about malls that offer the kiosks and will direct them to the WebMiles site or the malls to sign up. Also, the company will send periodic e-mails alerting members to weekly and daily promotions at the malls.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above