Web Analytics Pioneer Brett Hurt Starts Company

Share this content:
Coremetrics founder and Shop.org board member Brett Hurt is to introduce Bazaarvoice today, a company targeted at CMOs and e-commerce executives and designed to drive greater business from word of mouth, the oldest form of marketing.

Bazaarvoice, Austin, TX, said it is positioned to help online brands encourage and leverage authentic and credible word of mouth. The company provides outsourced technology and services to let retailers encourage and harness word of mouth and bring it closer to the brand and customer experience. Bazaarvoice is in stealth mode and will launch its first product in Q1 of this year.

"Word of mouth, which drove product decisions in the original bazaars, has a profound impact on business success in the open online market," said Hurt, president/CEO of Bazaarvoice. "There is a tectonic shift in power from marketing executives to consumers, and companies are struggling to bridge the gap between the democracy of consumer-generated content and the realities of business practice, policies and systems. Bazaarvoice was founded to give online brands the technology, team and processes they need to help customers build their business for them." Bazaarvoice also will announce today that it secured nearly $4 million in a Series A round led by Austin Ventures.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here