Washington University in St. Louis Expands CRM, Analytics

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Washington University in St. Louis has chosen Intelliworks CRM software for its full time MBA and Professional MBA programs.

Intelliworks Inc. (www.intelliworks.com), Rockville, MD, provides CRM software solutions for colleges and large universities.

The announcement marks an expansion of the overall CRM footprint at the John M. Olin School of Business at WUSTL (www.wustl.edu), where the Intelliworks solution is already in production for the executive education programs.

In the first phase of CRM expansion, WUSTL will deploy Intelliwortks iRM Essentials product to drive growth through enhanced communications using targeted segmentation within a single integrated relationship database.

In addition to using Intelliworks CRM for recruitment and marketing, WUSTL will also deploy the Intelliworks Analytics solution for greater insight and stronger reporting.

The analytics product, iRM Analytics, is the industry's first packaged data warehouse solution with pre-built connectors to a robust CRM transaction database.

Therefore, as WUSTL communicates and builds a dialogue with customers on a go-forward basis, those granular transactions will be rolled up and then sliced and diced for intelligence and effectiveness measurement.

Business managers will be able to compare marketing, advertising, and recruiting effectiveness and get deep insight into the recruitment and admissions process.

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