Warner Taps Prime Response Software

Share this content:
Prime Response Inc., Cambridge, MA, Monday said its Prime@Vantage.com e-marketing software would be used by Warner Music Group for future promotional campaigns.


Warner Music Group, a division of Time Warner Inc., New York, said the program would enable it to better target music buyers, as well as track multimedia ad campaigns. Prime Response said the program was built to allow companies to make quick ad campaign adjustments and would also let Warner Music Group Web sites feature up-to-date music news. Financial terms were not disclosed.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above