Warner Taps Prime Response Software

Share this content:
Prime Response Inc., Cambridge, MA, Monday said its Prime@Vantage.com e-marketing software would be used by Warner Music Group for future promotional campaigns.


Warner Music Group, a division of Time Warner Inc., New York, said the program would enable it to better target music buyers, as well as track multimedia ad campaigns. Prime Response said the program was built to allow companies to make quick ad campaign adjustments and would also let Warner Music Group Web sites feature up-to-date music news. Financial terms were not disclosed.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here