Wall Street Journal Offers Modeling Through ALC

Share this content:
American List Counsel, Princeton, NJ, announced yesterday the availability of modeling services on the Wall Street Journal database of 1.3 million active subscribers.

The Good Customer Match model matches a list owner's best customer file against the Wall Street Journal file to determine what subscribers might respond to that mailer's direct marketing offer.

The Response Model examines a cross section of Wall Street Journal subscribers that responded to a mailer's offer to identify their characteristics.

Data is sent to Experian, which builds both models.

The Wall Street Journal file is 73 percent male with an average age of 54 and an average household income of $262,000. Dow Jones & Co. publishes the Wall Street Journal.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above