Wall Street Firms Get Firstlogic Data Services
Firstlogic, La Crosse, WI, provides enterprise data quality solutions and services. New Media Technologies, Saddle River, NJ, delivers comprehensive tools and services for personalized customer communications.
The agreement gives financial services firms greater access to data profiling and data cleansing technologies to ensure internal databases hold accurate, complete data about customers, accounts and marketing opportunities.
These capabilities are critical as "know your customer" requirements become more stringent for regulatory compliance such as watch list and anti-money-laundering processing. Also, data profiling and data cleansing capabilities can help firms to identify cross- and up-sell opportunities.