Virginia Commonwealth Adds DM Certification

Share this content:
Adding to the roster of existing graduate programs highlighting direct marketing studies, Virginia Commonwealth University has created a certification around the rapidly growing discipline.


"To do marketing well today it needs to be direct," said Pamela Kiecker, executive director of the Interactive Marketing Institute, the division that administers the eight-module program. "We're moving away from broadcast messages to one-on-one communications. People don't want to be a number, an account. People want to be addressed as individuals, and direct marketing is the way businesses can do so effectively and efficiently."


The program, which launched in May with the first module, "Advanced Direct Marketing Fundamentals," runs throughout the year. Certification requires the passing of a written examination after the completion of four core modules and with four elective modules. Other modules include "Buyer Behavior and Direct marketing," "Direct Marketing Research" and "Effective Database Marketing."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above