Virginia Commonwealth Adds DM Certification

Share this content:
Adding to the roster of existing graduate programs highlighting direct marketing studies, Virginia Commonwealth University has created a certification around the rapidly growing discipline.


"To do marketing well today it needs to be direct," said Pamela Kiecker, executive director of the Interactive Marketing Institute, the division that administers the eight-module program. "We're moving away from broadcast messages to one-on-one communications. People don't want to be a number, an account. People want to be addressed as individuals, and direct marketing is the way businesses can do so effectively and efficiently."


The program, which launched in May with the first module, "Advanced Direct Marketing Fundamentals," runs throughout the year. Certification requires the passing of a written examination after the completion of four core modules and with four elective modules. Other modules include "Buyer Behavior and Direct marketing," "Direct Marketing Research" and "Effective Database Marketing."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above