Victoria's Secret Selects Coremetrics

Share this content:
Marketing analytics solutions provider Coremetrics Inc. said yesterday that Victoria's Secret has chosen the company to improve its online customer experience and online profitability.


Victoria's Secret will use Marketforce from Coremetrics, Burlingame, CA. It is a data capture, storage and decision-support system that allows companies to achieve knowledge of customer and visitor activity within the online channel. Victoria's Secret will use the knowledge delivered by this marketing analytics system to optimize shopping path design, reduce Web site abandonment rates and improve retention marketing initiatives.


"We view the Victoria's Secret Web site as a natural extension of our catalog and brick-and-mortar stores," said Ken Weil, vice president of new media at Victoria's Secret. "Coremetrics provides extremely detailed analysis of our customers' online behavior, delivering insights that [will] help us improve the online shopping experience and run our Web site more effectively."


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here