Viacom Rides With Autobytel

Share this content:
Viacom Television Stations Digital Media Group, New York, said yesterday that it partnered with Autobytel to bring automotive information to its newly designed station Web sites as part of its "Always On" digital media initiative.


Autobytel, Irvine, CA, a car buying and research destination, will provide comprehensive vehicle information, state-of-the-art research tools, video test drives, reviews, reports and more to each of the Viacom Television Station's Web sites. Visitors to each of the relaunched sites will have access to automotive information on the local station's home page.


In addition to reading articles and reviews, users can choose a vehicle, submit a request to buy a new or used vehicle and receive a no-haggle price quote from Autobytel member dealers in their local market. Autobytel's content, stories and updates will be supported by each station's broadcast and broadband video.


The group plans to relaunch Web sites for all of its CBS stations. The station sites in New York (wcbstv.com), Salt Lake City (kutv.com), Minneapolis (wcco.com), Denver (cbs4denver.com), San Francisco (cbs5.com), Chicago (cbs2chicago.com) and Baltimore (wjz.com) have launched. Kyw.com (Philadelphia) will relaunch Sept. 13 and wbz.com (Boston) on Sept. 19. In total, 17 CBS stations will relaunch their sites in 2005, followed by UPN stations in 2006.


This is Autobytel's third partnership in the past month. Last week, the company inked a deal with ESPN.com and launched a co-branded ESPN Cars Web site. Autobytel is now the exclusive provider of content and car buying tools on the site. Autobytel also recently announced another exclusive co-brand deal with Bankrate.com to power its new auto channel.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above