Vertis Buys USA Direct

Share this content:

Vertis has acquired direct marketing services provider USA Direct Inc., York, PA.

USA Direct will be a division of Vertis Direct Marketing and will continue operations in York. Vertis has manufacturing operations in Chicago; Irvine, CA; and Rochester, NY, plus three operations in New Jersey and another facility in Pennsylvania. Terms were not disclosed. The deal was final June 1.

"USA Direct is a well-established company in the industry," said Dave Colatriano, senior vice president and general manager of Vertis' DM and premedia business. "They are not an extremely large company, but they are a very good company. We operate in the same space, we call on similar customers, and in the past we have competed on work as well."

USA Direct has expertise in design, printing, personalization and inserting for various specialized formats. The company delivers personalized DM programs to Fortune 1000 corporations including financial services firms, product manufacturers and nonprofits.

Vertis, Baltimore, provides targeted advertising, media and marketing services. It offers consumer research, audience targeting, media planning and placement, creative services and workflow management, targeted advertising inserts, direct mail, interactive marketing, packaging solutions and digital one-to-one marketing and fulfillment.

Vertis said that the USA Direct purchase increases its flexibility and range of direct marketing offerings by adding capacity to core manufacturing capabilities including digital, conventional and in-line printing. Mr. Colatriano called USA Direct a complement to Vertis.

"USA Direct has an expertise in the smaller-quantity executions, and their platform has evolved around that," he said.

Vertis' operations cover everything from sheet-fed to long-run mailings, "and we recognize that as clients become more focused and targeted that having a strong platform in short-run executions is very important," he said.

Mr. Colatriano said the acquisition also gives clients access to USA Direct's USA MailNow, a Web-based direct marketing order-entry tool offering the ability to design and produce direct mail pieces online.

USA Direct also has similar capacities as Vertis, Mr. Colatriano said, such as conventional laser, sheet-fed and digital platforms, and thus "will add additional capacity to our platforms. So you have a complement of, in essence, new offerings from the standpoint of a more robust short-run offering, as well as additional capacity in areas that we already produce."


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above