Vertis Acquires Multicultural Software license

Share this content:
Vertis announced yesterday it has acquired an Ethnic Technologies' E-Tech encoding software license. The software will support the Baltimore, MD-based direct mail firm's Integrated Data Solutions programs.


With the E-Tech software platform, Vertis will have the ability to quickly and accurately encode ethnicity, language preference, country of origin, and gender on both consumer and business lists, which will enable Vertis to better tailor to its clients' direct marketing needs, ensuring each message reaches its intended audience.


"E-Tech enables us to accurately segment our clients' customer files and acquire ethnic prospect lists," said Art Hall, national director, Integrated Data Solutions for Vertis. "By using E-Tech software in conjunction with Vertis' Hispanic marketing vehicles [such as Alcance] and other multicultural solutions, we will be able to further penetrate the ever-growing ethnic marketing arena."


The newly acquired E-Tech license is a system that applies computer rules to first names, surnames, surname prefixes and suffixes, geographic criteria and other system rules in a specific order to identify the ethnic, religious and language preferences of a consumer.


E-Tech gives Vertis a significant advantage over systems based purely on surnames, or append services that match against national pre-coded and geo-coded lists. With E-Tech, Vertis can conduct a comprehensive analysis process, resulting in both a higher matching percentage and a higher degree of accuracy when reaching out to different demographics.


The E-Tech encoding software also provides larger mailing universes than traditional direct response lists.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here