VerticalResponse Buys, Relaunches WorkZ.com

Share this content:
VerticalResponse Inc., San Francisco, a provider of self-service and customized direct marketing solutions, announced yesterday the acquisition and relaunch of WorkZ.com, also of San Francisco.


WorkZ.com provides information, advice and templates for businesses seeking better management techniques, marketing strategies and communication tactics.


WorkZ.com offers thousands of articles advising managers on marketing plans, direct mail, retailing, Web site design, business operations, finance, personnel and other topics. Online templates are available for the creation of business documents such as press releases, privacy policies, contracts and agreements.


"We help companies build their brands and convert prospects into customers with our customizable, permission-based online marketing tools," said Janine Popick, VerticalResponse CEO.


Popick said business-to-business users also will be able to republish articles from WorkZ in their own newsletters, contribute articles and advertise on WorkZ.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here