Veridiem Releases Marketing Performance Management Service

Veridiem Inc., Maynard, MA, yesterday released its MPi marketing performance management application service.


MPi produces a continuously updated, real-time database of marketing activities, channel interactions and results by collecting data from operational systems, including Web servers, e-commerce platforms, call centers and transaction applications.


The service can provide lift, behavioral and Web session and sequence analyses.
Loading links....
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:

Featured Listings