VeraData names Kaiser EVP

Share this content:

VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company.

Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.

VeraData has 50 employees and is growing, according to Kaiser, whose own team consists of nine people.

“Beyond traditional list brokerage and management, our core competencies are in analytics,” he said. “It's about digging into the customer's database and understanding the behavioral attributes that are indicative of response or nonresponse and applying them to customer renewal and acquisition efforts for both online and direct mail.”

VeraData's clients are mainly in the nonprofit, travel and retail sectors.

Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here