VentureDirect Gets BusinessWeek Inserts

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BusinessWeek has chosen VentureDirect, New York, to run its first-ever monthly insert program, BusinessWeek said yesterday.

The two companies said the BusinessWeek Monthly Statement Insert Program will provide advertisers with access to decision-makers and executives across business-to-business categories. The program promises to reach more than 140,000 senior executives and business owners monthly, at home and their business addresses.

VentureDirect within a month will begin an integrated marketing campaign including direct mail, direct e-mail, print ads and online banner ads to promote the program to potential advertisers.

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