Vendesco Picks Acxiom

Share this content:
Acxiom Corp., Little Rock, AR, will provide its InfoBase data solutions to Vendesco Inc., a provider of an integrated cross-marketing platform that lets operators of multichannel contact centers cross-market products from an array of suppliers.


Vendesco, Washington, will incorporate Acxiom's InfoBase Enhancement and InfoBase TeleSource products in its platform, producing a system that aims to reduce contact center operating costs up to 20 percent.


"Unlike the traditional direct marketing model that builds a target list based on a product, the inbound marketing model begins with the consumer contact, then selects a product relevant to each individual," Vendesco managing director Wesley Johnston said last week. "Having instantaneous access to high-quality data improves the accuracy of our demographic modeling, which leads to higher conversation rates and greater revenue for our clients."


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above