Varsity Group Signs Marketing Agreement With AT&T Wireless

Share this content:
Varsity Group Inc. signed a marketing services agreement yesterday with AT&T Wireless Services Inc. Under the agreement, Varsity Group will implement a customized online and offline marketing program to expand AT&T Wireless Services' reach to the college market.


Online and offline marketing services will include student-to-student on-campus marketing; distribution of AT&T Wireless Services promotional material to more than 250,000 college students; and a series of targeted e-mails to undergraduate and graduate students featuring AT&T Wireless Services.


The deal is in accord with Varsity Group's service agreements with other companies, including Staples.com and Time Inc.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above