Valpak.com, SmartSource Team on Grocery Coupons

Share this content:
Two of the nation's leading coupon providers, Valpak, Largo, FL, and SmartSource Interactive Group, New York, announced a partnership yesterday to increase distribution of online grocery coupons.


Valpak's Web site, Valpak.com, will increase its grocery content tenfold by teaming with SmartSource, a provider of online grocery content and a division of News America Marketing Inc., a News Corp. company.


The SmartSource Online Savings Network, anchored by SmartSource.com, delivers interactive promotions for consumer packaged goods companies such as ConAgra Foods Inc., Hormel Foods Corp., Gerber Products Corp. and GlaxoSmithKline via a syndicated savings network consisting of newspaper, retailer and lifestyle Web sites.


"Many consumers visiting Valpak.com have left us feedback that they would like more grocery coupons from our site," said Todd Leiser, vice president of Internet technology services for Cox Target Media, provider of Valpak and Valpak.com.


Next month, Valpak plans to announce another content partnership that it said will boost Valpak.com's position and move it toward its goal of being the largest U.S. coupon provider. The company would not provide further details.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above