Valpak.com, SmartSource Team on Grocery Coupons

Share this content:
Two of the nation's leading coupon providers, Valpak, Largo, FL, and SmartSource Interactive Group, New York, announced a partnership yesterday to increase distribution of online grocery coupons.


Valpak's Web site, Valpak.com, will increase its grocery content tenfold by teaming with SmartSource, a provider of online grocery content and a division of News America Marketing Inc., a News Corp. company.


The SmartSource Online Savings Network, anchored by SmartSource.com, delivers interactive promotions for consumer packaged goods companies such as ConAgra Foods Inc., Hormel Foods Corp., Gerber Products Corp. and GlaxoSmithKline via a syndicated savings network consisting of newspaper, retailer and lifestyle Web sites.


"Many consumers visiting Valpak.com have left us feedback that they would like more grocery coupons from our site," said Todd Leiser, vice president of Internet technology services for Cox Target Media, provider of Valpak and Valpak.com.


Next month, Valpak plans to announce another content partnership that it said will boost Valpak.com's position and move it toward its goal of being the largest U.S. coupon provider. The company would not provide further details.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here