Valassis, VNU Form Shopper Data Venture

Share this content:
Valassis Communications said yesterday it formed a joint venture with the marketing information unit of Netherlands-based VNU N.V., A.A. Harlem, The Netherlands.


Financial terms of the deal were not announced, but Valassis, Livonia, MI, said the unnamed venture will use frequent shopper dates to deliver targeted consumer direct mail and e-mail for grocery retailers and consumer packaged goods customers.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above