Valassis Invests in Targeted Couponer

Share this content:
Valassis Communications Inc., Livonia, MI, yesterday made a strategic investment in Relationship Marketing Group Inc., Fairfield, CT, which uses data from frequent-shopper cards to provide customized coupons for retailers' direct marketing programs. The terms of the agreement were not disclosed. Valassis said the investment would give it access to 1,500 grocery retailers. In conjunction with the investment, Valassis named Suzanne E. Griffin vice president and general manager of its Customer Relationship Marketing Group, overseeing management of RMG.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above