Valassis Buys Remaining Interest in PreVision

Share this content:
Valassis said Friday it has acquired the remaining 20 percent interest of PreVision Marketing, a full-service customer relationship management agency.


Valassis, Livonia, MI, originally took 80 percent ownership in PreVision, Boston, in August 2000.


Valassis offers marketing services to consumer packaged goods manufacturers, retailers, technology companies and other customers with operations in the United States, Europe, Mexico and Canada. Its portfolio includes newspaper advertising and inserts, sampling, direct mail, one-to-one marketing programs, coupon clearing and consulting and analytic services.


Ron Goolsby, vice president of 1 to 1 Solutions for Valassis, will assume the leadership role at PreVision. The PreVision principals will leave the business


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here